Advice still requires implementation.
Coaches, boards, and advisors provide diagnosis and direction. Turning that guidance into operating documents and repeatable processes usually remains with the CEO and leadership team.
By Katy Trost
Your company,
understood.
The AI operating system for CEOs at Series B and beyond.
Book a callThe challenge
The gap between advice and implementation.
At Series B and beyond, leadership teams have access to information and advice. The practical work remains: translating strategy into board materials, OKRs, performance frameworks, hiring plans, and operating processes.
General AI lacks company context.
Without access to your strategy, organisation, board priorities, and ways of working, a general-purpose tool requires repeated briefing and produces outputs that need substantial review.
Important work takes senior time.
Board packs, OKR structures, performance frameworks, and hiring plans are necessary. Producing them can reduce the time available for decisions, leadership, and communication.
Context hygiene must be maintained.
A company-specific model is only reliable when its knowledge stays current. Without a clear owner and a regular update cadence, outputs drift and the team loses confidence in them.
What it is
Your Company's Digital Twin
Three layers combine raw AI capability, proven CEO coaching methodology, and a deep model of your own business.
AI Foundation
A state-of-the-art model that can understand, write, reason, and synthesise across strategy, operations, finance, people, and communications.
Expert IP
Katy Trost's eight-year methodology, built from advising Series B–D companies across all nine areas of running a high-growth business.
Your Digital Twin
A living intelligence model built from your documents, leadership interviews, strategy, people, culture, and board — updated as your company evolves.
How it works
From day one to always-on in four weeks.
Weeks 1–4
We interview your leadership team
Structured conversations with the CEO, COO, and every exec. We ingest board packs, financial models, org charts, values, processes, and plans.
End of month 1
We build your digital twin
Everything is synthesised into a specific, nuanced model of how your business actually works — and tested before handover.
Ongoing
Your exec team uses the platform
Ten seats, unlimited use, and monthly context management so your company intelligence never goes stale.
What it does
A shared intelligence layer for the leadership team.
Outputs use the company's current context and Katy's methodology rather than relying on a standalone template.
CEO Leadership
Leadership
How you show up as a leader — your style, effectiveness, blind spots, and how you build a coaching culture.
- 360 assessment & executive presence review
- Executive identity & leadership style profile
- ELI / conscious leadership assessment
- Coaching leadership framework
Performance
How you structure your time, energy, and focus so your output matches the demands of the role.
- CEO responsibilities framework
- Calendar overhaul & ideal week design
- Energy management template
- Delegation framework & tracker
- ELI / DISC / Hogan / Myers Briggs assessments
Personal Branding
How you build your external profile as a leader, founder, and voice in your market.
- Personal branding & marketing plan
- Career vision framework
- Key relationships map
- Networking cadence & outreach templates
Strategy & Execution
Strategy
Your company's direction, clearly defined and cascaded across every team and function with the right metrics.
- Core strategy template
- Offsite prep, agenda & workbook
- KPI spreadsheet
- Company & department OKR templates
- Org chart & CEO / VP scorecards
Execution
The operating cadences that turn strategy into delivery — how teams plan, meet, escalate, and track progress.
- Departmental project planning template
- Team meeting agenda
- 1-on-1 agenda
- KPI & OKR tracking templates
- Issues list
People & Culture
Exec Team
Building and developing the leadership team around you — roles, performance, development, and how they work together.
- High-performance team workshops
- 360s & leadership development plans
- Exec / VP responsibilities & expectations
- Leadership skills training
- Performance assessments
- COO responsibilities framework
- Conflict resolution frameworks
Culture & Hiring
The hiring processes, onboarding systems, performance frameworks, and cultural foundations that let you scale.
- Who Method hiring process
- Interview questions & scorecards
- Executive onboarding plans
- Annual & bi-annual performance reviews
- Talent assessment matrix
- Bonus structure
- Employee engagement survey
- Values workshop & implementation
Board & Fundraising
Board
Managing your board as a strategic asset — building the right dynamics and making meetings a genuine source of value.
- Role of the board framework
- Board dynamics assessment
- Board & NED objectives one-pagers
- Full board pack
- Board meeting agenda & cadence
Fundraising
Everything you need to run a professional, well-organised fundraise — from positioning to investor relationship cadence.
- How / Who / Why template
- Fundraising deck structure
- Investor CRM template
- Investor touchpoint cadence
Who builds it
A decade of coaching and advising CEOs scaling from 10-100M in revenues.
Katy Trost is a coach and advisor to CEOs at Series B and beyond. They partner with her to become more effective leaders and build healthy organizations while navigating the challenges of scale. PlusOne+ is her methodology made operational — every framework, diagnostic, template, and quality standard available on demand across your whole exec team.
- Tech CEOs at Series B–D
- Clients backed by SoftBank, First Round, Balderton and Octopus
- Eight years across nine methodology areas
Investment
Implementation and subscription.
Step 1 · One-off
£8,800
Implementation · 4 weeks
Leadership interviews, document ingestion, digital twin build, quality testing, and onboarding for all ten exec seats.
Step 2 · Ongoing
£4,000
Per month
Ten platform seats, Katy's expert IP, monthly context management, and unlimited use across all nine methodology areas.
Get started
Discuss whether Plus One fits your company.
Book a 30-minute call with Katy to discuss your stage, leadership team, and implementation requirements.
Book a call